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Notes from the citation layer.

Field notes on AEO, AI citation behavior, and how brands show up — or get misquoted — across ChatGPT, Claude, Perplexity, and Gemini.

Research Report · No. 01

Cited or Invisible

110 buyer prompts. 329 AI answers. 60.6% of brand mentions had no citation behind them. The first large-scale research report on AI citation behavior in B2B buying.

Why AEO is brand intelligence, not SEO 2.0
Search Engine Optimization optimized for ten blue links. AI cites three. The discipline that replaces it isn't a rebrand — it's a different job.
May 6, 2026

Notes from the citation layer.

Cited or Invisible

Why AEO is brand intelligence, not SEO 2.0